Email marketing is a way to reach consumers directly via electronic mail. Unlike spam direct email marketing reaches those interested in your business area of expertise. No matter what you are selling, it is a way to reach thousands of potential customers directly at a relatively low cost compared to advertising or other forms of media explore. 67% of marketers say that delivering highly relevant content is a strategic goal their organisation wants to achieve through email marketing.
Here are few tips to build a good email marketing strategy which is listed below. Firstly starts with building a list, continues with data management and ends with revenue generation.
2. Your data should always be relevant: Asses your current data to make sure you are sending targeted communication not “batch” messages.
3 Personalize email whenever possible: Your website visitors, email and mobile subscribers will appreciate your messages even more if they personalised.
4. Email drives accessibility across channels: The ability to easily archive and access messages at a later time influences consumer channel preferences.
5. Sharing is not just for social network sites
6. Automate your post-purchase messages: Automate a re-engagement campaign for a week, a month or 90 days post purchase
7. Do not use IP address for links: You should not use an IP address in links to pages or images.
8. Send emails to seed email accounts like your own firewall, Gmail, hotmail, Yahoo! Mails to check delivery.
9. Act on emails reported as sperm.
10 Check for blacklisting: If you notice problems with your deliverability check that you are not blacklisted.
These are the few steps to create a good email marketing strategy as per my concern. These will help you to start email marketing.
For more details please visit at http://www.cabbagetreesolutions.com/other-services/email-marketing/
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