Email Marketing—Pros and Cons

Email marketing as the name suggests is the prompt method of marketing through channelizing emails to the concerned person. It is a professional looking, well conceived mail sent electronically across with the correct message letting you engage customers and reaching out to the prospective ones.

 Advantages

•    Brand recall is very high as potential customers remember you and have the flexibility to check   their inbox when they arrive at a buying decision.

•    You can share your experience and expertise with your readers and can use email marketing to directly talk about a special offer, service or may be a new invention.

•    If you are able to convince your reader there is high chance he will share it with his associates and your product gets promoted.

•    A campaign is dispatched within minutes and if it reaches out correctly will probably show positive results in lesser time than any other medium.

•    You can identify your target audience and build long term relationship with them as a reader has the flexibility to opt out of receiving email marketing.

Challenges

•    It is a challenge to be noticed with a high inflow of emails these days. A relevant title, short and crisp content and limited subjects are the key pillars of effective email marketing.

•    You need to keep in mind the absence of human touch and therefore instead of stuffing the mail with mere information plan the next step of action.

•    To prepare, execute and manage your email marketing its important to run a trial campaign first and modify accordingly.